[GET] Customer Co-Design, A Study in the Mass Customization Industry Books
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Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
Additional Information:
| Title | : Customer Co-Design, A Study in the Mass Customization Industry |
| Author | : Stefan R. Thallmaier |
| Item ID | : uNzVBAAAQBAJ |
| Publisher | : Springer |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 218 |
| Category | : Business & Economics |
| Published Date | : 2014-10-15 |
| Language | : en |
| Isbn 10 | : 3658075260 |
| Isbn 13 | : 9783658075262 |
| Sale Info | : FOR_SALE |
| Price | : 83.19 EUR |
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