[GET] Managing Corporate Brands, A new approach to corporate communication Books
[Paid Ebooks] Price:
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author’s model and shows the importance of communication in building a corporate brand.
Additional Information:
| Title | : Managing Corporate Brands, A new approach to corporate communication |
| Author | : Marcos Ormeno |
| Item ID | : ezvGd-65NiYC |
| Publisher | : Springer Science & Business Media |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 323 |
| Category | : Business & Economics |
| Published Date | : 2007-12-03 |
| Language | : en |
| Isbn 10 | : 3835095994 |
| Isbn 13 | : 9783835095991 |
| Sale Info | : FOR_SALE |
| Price | : 83.19 EUR |
Download Managing Corporate Brands, A new approach to corporate communication (Paid Version)
Buy Here: _https://play.google.com/store/books/details?id=ezvGd-65NiYC
[100% OFF] Original Price : 83.19 EUR FREE
DOWNLOAD NOW